A lot of experts constantly refer to Search Engine Optimization (SEO) as a viable tool to getting your brand out there, but very few will tell you the best strategies for making it work for you. With an endless supply of tips and tricks that claim to help you maximize SEO, it can feel like a mindful trying to figure out the system. Read on to learn how to maximize SEO for your site.
Why Organic Traffic Matters
Organic online traffic simply means visitors come to your site via a search engine. Organic traffic takes time to generate; however, it will get your site engaged with visitors who increase your site’s credibility, allowing you to rank higher.
Best SEO Strategies
There are a lot of sites that claim to have the best SEO tips, but the following tips will become your five guidelines for getting the most out of your SEO-driven content.
Use Long-Tail Keywords
When people are looking for a restaurant, they’re not going to type in “Restaurant Dallas.” Instead, they’ll use a phrase like “Mexican restaurant in Dallas” or “Mexican food near me.” These phrases are known as long-tail keywords (3-4 word combinations people use to find relevant results). These phrases are great for blog post titles or headings to get visitors to your site.
Search engines catalog websites through crawling; however, they won’t know where to put your site if it doesn’t have recognizable SEO terms. On-page SEO requires you to optimize everything from your images to your headlines to create web pages search engines can easily crawl. The more SEO-friendly your webpage is, the more likely it will appear higher up in search engine results.
Get Out There
While it’s tempting to write a few great blog posts and call it a day, you’re not going to continue generating traffic this way. Instead, look to create content on a variety of platforms. One of the most popular methods is creating YouTube videos. Whether you’re demonstrating your product or giving tips about your industry, YouTube allows you to connect with followers and direct them to your site.
Get Rid of Content
Non-performing content isn’t getting you visitors, and it may be affecting your search traffic. When your site has a lot of this content, search engines simply won’t crawl it, putting you in the online no-man’s land. There are a variety of tools you can use to identify these pages so you can get rid of them or make a much-needed update.
Don’t Overuse Keywords
Also called keyword stuffing, overusing SEO keywords seems like a good idea on the surface. In reality, it makes search engines look at your content as spam. Instead of putting every keyword possible on a page, use them in titles, headings and sparingly in the content.To ensure you’re getting the most out of your SEO content, use long-tail keywords, on-page SEO, expand your platforms, get rid of non-performing content and don’t overuse keywords. However, to push your SEO to the next level, consider hiring an SEO expert witness. They’ll be able to ensure everything is completed properly on your site.